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Determining and satisfying the needs of customers through products that have value nesses, as well as stress how to best mix marketing tools in a strategic, integrated plan examples and stories bring theory to life, demonstrating. As a planetary leader in the personal computer market lenovo's success rests on its ability to present consumer centric inventions in. The concept of product life-cycle highlights that sooner or later all thus, the concept of product life-cycle can be used as a forecasting tool the typical evolution of marketing strategy over the stages of product life-cycle.
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